Marketing Departments are taking over inside the big publishers.
However, Pioneer Readers doesn't care whether our authors are photogenic or not, old or young. (Of course, we don't care if our readers are either...) We exist to create a market for previously unpublished novelists, purely on the merit of the writing.
So whose work do we publish?
Although we are still bound by the need to accept only those manuscripts which we consider to have the quality and enough appeal to interest general fiction readers, we exist to publish novels by writers who have never been given their opportunity before: in this way we aim to be a springboard for talented authors reaching for bigger things.
Join us in becoming a pioneer reader, and you too can help change the publishing world.
Commissioning editors at big publishers are no longer able to choose novels purely on their literary merit: they have to 'sell' their new authors to the marketing department, because of the financial risk involved for publishers in launching new authors. Have you ever read a well-publicised book but felt it wasn't that special? If so you are starting to get a feel for the power of marketing. Marketing departments would rather publish books which will sell, instead of risking good books which don't have such a good sales angle.
So how can you find innovative new novels by new authors?
You may say that buying a debut novel from a mainstream publisher means you can be sure of getting a good book. Maybe. But not always. Maybe you have just got a photogenic new author who could offer a good angle for the media to pick up on. There are lots more writers out there.
Somebody somewhere needs to be reading the unknowns so that the new novelists can be found. That is our job: that is our mission. But we need people like you to buy the books.